Posts Tagged ‘PPC’

Pay Per Click Advertising

1. What is Pay per Click Advertising (PPC) If you search a keyword in Google.com, you can find that besides the regular search results, there are still other ads at the right hand side of the page, or in a shaded area at the top of the page. These are paid ads: The advertiser pay money to place their ads there. But they do not pay for just displaying their ads there, they pay only when the visitors click on the ads. This is why this kind of ad is called pay per click (PPC). 2. Advantages o...